Saturday, January 12, 2013

Assvertising

[Content Note: Rape culture.]I have been meaning for age range to publish relating to this Condition Farm advert, that we see constantly, and makes my teeth grind every damn time. Because of Spudsy for telling me:On the residential city street, a youthful thin black guy (named Mike) stands in the curb alongside a wrecked vehicle together with his cell phone in the hands. A youthful thin blonde whitened lady (who is not given a title, but we'll call her Jane) walks as much as him. Text onscreen: "Condition of Disbelief."Jane: Oh hey, Mike! What're you as much as?Paul: [sighs] Ahhh just diagramming this accident with my Condition Farm pocket agent application. You may also obtain a quote and pay your premium with this particular factor.Jane: I figured Condition Farm did not have individuals applications.Mike: Where'd you hear that?Jane: The web.Paul: And also you thought it?Jane: Yeah. They cannot put anything on the web that is not true.Mike: Where's you hear that?In symphony: The web!A youthful, schlubby whitened guy by having an ungroomed beard and eyeglasses, putting on a fanny pack, and looking for a haircut walks toward them.Jane: Oh look—here's my date. I met him on the web. He's a French model.Dude: Uhhhhhh bon jour. [stated with no hint of the French accent]The man puts his arm around Jane, grins at Mike, after which leads Jane away. Mike quietly watches them go. Blah blah voice-over about how exactly awesome Condition Farms applications are.Now you will find a myriad of tired tropes within this advert: Blonde whitened women are stupid and/or naive and/or shallow women do not understand technology everybody you meet on the web is creepy beautiful women never date "ugly" males etc. But the one thing I truly hate about it is primarily the moment, the following:At that time, we all know the guy that has showed up to consider Jane on the date is really a liar that has altered her right into a date with false information—and the having faith in Jane is obviously too naïve to identify nakedly fraudulent claims. So that as he provides a skeevy grin to Mike, Jane's neighbor and apparent friend, that conveys his intentions, Mike basically gazes back at him nonchalantly.Because that is what men do, amirite? Bros before hos. I am talking about, shit, it's such as the hugest breach from the Guy Code ever to cockblock an overall total stranger who's almost going to rape your friend.All this is performed for laughs. And also the context that should be funny is really a rape culture that informs the damnable lies that coercive sex isn't rape, that rape is vanishingly rare, this scenario is absurd, that it's to date taken off any reality it's okay to laugh in the creepy guy who's tempting Jane on the date under false pretenses.Yeah. In some way I am not laughing.

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